Honoring 21+ years of dedication at Séura
After more than two decades with Séura, Mary Jacobs is retiring on July 30. Over 21+ years, she has become one of the most recognized and trusted figures within the company, known by coworkers, customers, reps, and partners alike.
Often referred to as the “voice of Séura,” Mary played a central role in shaping how people experienced the brand. For many, she was the very first interaction with Séura and a lasting impression that defined it.
Pictured: Black and white headshot photo of Mary Jacobs
The Voice of Séura
When people called Séura, they didn’t just reach a company. They reached Mary.
Her signature greeting, “Live the lifestyle of Séura,” became part of the brand itself. It set the tone for how customers, reps, and partners experienced every interaction that followed.
As Gretchen Gilbertson shared:
“For years, that greeting became part of who we were. Dealers, reps, customers, partners, thousands of people over the years called into Séura and heard Mary’s voice. For many of them, Mary was Séura.”
She brought warmth, consistency, and care to every call, building trust that turned into lasting relationships.
“She was the first impression. She was the warmth on the other end of the line. She made the company feel personal, polished, trusted, and real.”
The Personal Touch
What set Mary apart wasn’t just that she answered the phone. It was how she made people feel.
As Tim Gilbertson shared:
“She remembered names. She remembered voices. She remembered details.”
That level of attention was rare and meaningful. It transformed everyday interactions into something more personal, building trust that extended far beyond a single call.
“People didn’t feel like they were calling a company. They felt like they were calling someone who knew them.”
That kind of connection defined Mary’s approach and strengthened relationships across customers, reps, and partners.
A Steady Presence Through the Years
Mary’s impact was not defined by a single role. Over her time at Séura, she wore many hats and adapted as the company grew, always with the same level of care and reliability.
She supported everything from answering phones and welcoming customers and reps to managing samples, assisting with data entry, and contributing to outreach projects.
As Terra Schultz shared:
“You’ve been such an important part of the team, helping in so many ways. We could always count on you.”
Her attitude left just as much of a mark as her work.
“You’re always willing to help, quick to share your knowledge, and you make everyone feel welcome. That kind of positive, team-first approach really makes a difference.”
Tony Blodgett echoed that impact:
“Mary Jacobs is a living saint. Her dedication to people has made her a part of Séura’s foundation.”
Pictured: Tim and Gretchen Gilbertson presenting Mary with an award for 20 years of service
The Constant Through Change
Over more than two decades, Séura grew, evolved, and changed in countless ways.
Through it all, Mary remained a constant.
As Tim Gilbertson reflected:
“For long-time partners and customers, hearing her voice was a reminder of consistency, trust, and the foundation the company was built on.”
Building Relationships That Last
Mary’s influence extended far beyond daily responsibilities. She built meaningful, lasting connections across the industry.
Customers and reps didn’t just recognize her voice. They looked forward to it.
“I would go to markets, trade shows, customer visits, and industry events, and people would bring up Mary. They talked about how much they loved calling in and hearing her voice.”
She helped make Séura feel approachable and consistent, no matter who was on the other end of the line.
“She built relationships with people many of us may never have met in person. That says something.”
Stories That Reflect Her Impact
Mary’s legacy is best captured through the stories people carry with them.
Patrick Gokey recalls one memorable example from her time coordinating travel:
“This was long before smartphones… I asked our ‘Travel Coordinator’ to book me a place for the weekend. I arrived and found I had booked into a themed hippie hostel.”
What could have been unexpected turned into a lasting experience filled with exploration and connection.
“I decided to roll with it and had a very memorable weekend… Just another great memory from all my years working together.”
These moments reflect not just the roles Mary filled, but the trust and personality behind them.
Living Séura Style
Mary didn’t just represent Séura. She embodied it.
“Mary herself ‘Lives the Lifestyle with Séura’ by demonstrating every Séura Style that is core to our culture.”
She contributed to the team experience in ways both big and small, from daily support to shared traditions.
“I’ll always appreciate the fun we’ve had along the way, especially through Culture Club. The Christmas tree decorating each year was a highlight.”
— Terra Schultz
A Lasting Legacy
For those who have worked alongside her, Mary is part of the fabric of Séura.
“For more than 20 years, Mary has been so much more than an employee. She has been a steady hand, a trusted voice, a keeper of relationships.”
Her influence spans customers, partners, and teammates, shaping how people experience the company to this day.
“Mary may have answered the phone with ‘Live the lifestyle of Séura,’ but the truth is, she helped define the heart of Séura.”
Thank You, Mary
Thank you for your dedication, your consistency, and the care you brought to every interaction. Your impact on Séura and the people around you will not be forgotten.
You are, and will always be, a valued part of this team.