Press Coverage
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September, 2009
"Some of the unique features of this electronic waterproof television are it's specifications. It is a product that no one else manufactures...One of the most unique features of this un-shoppable item is the Pantone® color-matching code system."
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September, 2009
"Today, we're talking about the 'thin-telligent' The ONE™. We were nominated for a CEDIA award for this product. This is a highly integratable advanced 19" electronic television product. Integrated into one of our television mirrors shown here. This product has advanced discrete controls..."
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July, 2009
"Seura uses a 1-inch-thick, 19-inch HD LCD screen inside its mirror, producing sharp images that don’t interfere with the necessary area needed to get a good look at yourself."
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May 2009
"I'm a big gadget/technology/media person, and I would say that my favorite product was the Seura TV/mirror. It is an invisible television in a mirror with your choice of frames that are 1 in. thick."
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April, 2009
"Featured on some home design programs, the product found its way into upscale hotels before interior decorators took notice of it as a way to ''hide'' the TV."
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April, 2009
"One of the most unique additions will be the new SÉURA television mirrors featured in every guest bathroom by early summer. One of the only properties in the state to offer this state-of-the-art amenity, the mirrors feature a unique TV screen imbedded behind the mirror that with a simple switch can be made to appear or magically disappear in the lower portion of the mirror."
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Winter 2008
"Hide in plain sight – and if you can do it beautifully, all the better. That’s the modus operandi behind the product ranges of SÉURA, a Green Bay, Wisc.- based supplier of illuminated mirrors, TV mirrors, custom frames and audio..."
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September, 2008
"The centerpiece of the Mondrian's new guest rooms is a fanciful mirror-and-TV that looks as though it came from a Disney stage production .... The units were then produced for the hotel by TV mirror specialist Seura."
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March, 2008
"Nothing quite says ‘wow factor’ like being able to watch TV through your bathroom mirror."
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Dallas-Fort Worth Design Guide
2007/2008
"Savvy, Sight, Sound...It's a TV when you want it, décor or a beautiful bathroom mirror when you need it - all at the push of a button."
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December, 2007
"SÉURA was displaying the most incredible-looking televisions that didn't look like televisions at all - they looked like mirrors….I just couldn't get over how cool they were and how much they didn't look like a television when they weren't in use."
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September, 2007
"Another innovative company is SÉURA, offering TVs whose screens are part of your bathroom mirror, like you'd see in futuristic movies. According to David Wexler, co-owner of The Little Guys home Electronics in Glenwood, SÉURA has the best mirror technology on the market."
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Weekend Journal, Wall Street Journal
February, 2006
"Wisconsin-based SÉURA, meanwhile reports rising sales of its vanity mirrors, which feature LCD screens in the glass. The mirrors, starting at $2,400, let users check their tie-knot, then flip a switch to watch the embedded TV."
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October/November, 2005
"...how about an HDTV LCD screen that presents a picture when the television is powered on, but is completely hidden from view behind a mirror reflection when turned off? SÉURA's Television Mirror does just that, displaying a natural, reflected color that emulates an ordinary mirror's reflection when not transmitting a high-quality picture."
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September, 2005
"A stylish, unobtrusive option for incorporating multimedia into the spa or salon environment, this part-mirror, part-TV unit can help educate spa-goers and staff, play soothing images or keep media-junkie clients up to the minute on sports or news."
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Better Homes and Gardens Beautiful Baths
September, 2005
"Luxury electronics add great convenience to enhance a bath's role as a retreat, yet when it comes to bath design, most of us are searching for an expression of serenity apart from our increasingly high-tech lives….The [SÉURA] design allows you to check the day's weather as you brush your teeth, or when the television is turned off, hide the LCD surface within a continuous mirror reflection."
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August/September, 2005
"The Television Mirror from SÉURA brings an LCD screen into the bathroom without disrupting the atmosphere."
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July/August, 2005
"What could be better than catching up on your television while getting ready in the mornings? With SÉURA's new Television Mirror, watching TV is now as simple as checking your reflection."
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June, 2005
"Magic Trick: Video images vanish into the reflective glass of SÉURA's TV Mirror at the touch of a fingertip. Discretely incorporated into a mirror, the recessed LCD screen appears as a window when activated; when not in use, it disappears completely and you see only your reflection."
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House Trends, Greater Sarasota
Summer, 2005
"Televisions embedded into bathroom mirrors let [homeowners] get ready for work while watching the latest news, traffic and weather."
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May/June, 2005
"The looking glass takes on a new dimension with SÉURA Inc.'s new Television Mirror, a high-tech designer mirror that's more for just checking your look. An LCD television, visible with the touch of a fingertip, is cleverly incorporated into a sophisticated, finely crafted mirror."
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May, 2005
"What most of us forget about is the bathroom mirror…Whether a mirror is framed or part of a medicine cabinet or a lighted vanity, all of these factors help put the final touches on the room where we spend so much of our morning."
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April, 2005
"SÉURA Inc. introduces their new Television Mirror, a high-tech designer mirror that's for more than just checking your look. The newest innovation for the bath and beyond, the SÉURA TV Mirror discreetly brings image and sound into a variety of spaces with an LCD television cleverly incorporated into a sophisticated finely-crafted mirror."
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April, 2005
"SÉURA Inc. of Green Bay, Wis., offers television viewing without an obtrusive TV screen. When activated, the liquid crystal display screen is visible as a window within the mirror. When turned off, the LCD is hidden from view and only the mirror reflection is visible."
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Spring, 2005
"To complete [Sarah Ferguson's dream bathroom design], we added a 26-inch television that disappears behind mirrored glass when not in use."
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March, 2005
"If you've ever wanted to catch the weather report while blow drying your hair, SÉURA Inc. has the perfect gadget for you: the SÉURA television mirror. When the power is on, a window lights up with news, sports and entertainment; when it's off, it looks like a regular mirror."
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Spring, 2005
"You'll never have to leave the bathroom again. SÉURA has designed new technology that allows you to switch between a mirror and a mirror with television display. When turned off, the LCD television screen vanishes entirely leaving a clear surface in which to cast an unobstructed glance."
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House Beautiful Kitchens & Baths
March/April, 2005
"Can't stand missing the news or weather as you shave or blow-dry your hair in the morning? From SÉURA comes the answer: a clever and innovative bathroom mirror that doubles as a TV screen. With just the touch of a finger, turn what looks like a plain old mirror into a color TV."
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March, 2005
"Sometimes, TVs don't need an entire entertainment unit to encase them. In fact, SÉURA has encased LCD TVs in mirrors - even in the bathroom, so news junkies can get their fix as they get ready in the morning. When turned off, the mirror reflects normally, but when it's turned on, a window in the mirror reveals the rolling hills of TV land."
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Spring, 2005
For seamless integration of home and technology, the SÉURA television mirror features the latest Sharp LCD TV - from 13 to 45 inches - discreetly built into a seemingly conventional bath mirror.
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February, 2005
"This mirror from SÉURA incorporates an LCD screen. When the TV is off, it's invisible - you see only the mirror."
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February, 2005
"A bathroom mirror with audio and video inputs? It no longer seems odd if you know that SÉURA has managed to build and LCD television into the reflective glass."
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Winter, 2005
"I have used innovative products I saw at K/BIS last April. The Sharp Microwave drawer oven and the SÉURA TV behind-the-vanity mirror unit are two of the products I'm using and considering for future projects."
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Robb Report Home Entertainment
November/December, 2004
"A clever space-saving all-in-one product manufactured by SÉURA."
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December, 2004
"Available as either a recessed or surface-mount configuration, SÉURA, Inc.'s television mirror incorporates an LCD screen into a bath mirror. The LCD screen is visible as a window within the mirror. When turned off, the LCD screen is completely hidden from view and shows only the mirror reflection."
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December, 2004
"The Television Mirror from SÉURA marries LCD technology with a mirror, allowing a television to appear when needed and disappear into the mirror when turned off…The sizes were a big plus for the judges, who all felt the variety offered tipped the scales on this product, making it truly innovative."
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Fall, 2004
"Can't stand missing the news or weather as you shave or blow-dry your hair in the morning? From SÉURA comes the answer: a clever and innovative bathroom mirror that doubles as a TV screen. With just a touch of the finger, turn what looks like a plain-old mirror into a color TV."
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Fall, 2004
"Looking in the mirror will never be the same with SÉURA Inc.'s "television mirror," which brings you the choice of viewing state-of-the-art television or enjoying the ambiance of a beautiful designer mirror - with just the touch of a fingertip."
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July/August, 2004
"The SÉURA television mirror is an info junkie's dream. Here's how it works: An LCD screen is hidden behind the mirror; when the TV is on, it's visible as a window within the mirror. When it's off, it disappears, and the mirror returns to standard looking-glass mode."
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June, 2004
"An unusual cross between a TV and a mirror, the product allows homeowners to watch news, sports, weather or TV shows in the comfort of their bathroom suites without the clutter associated with a television monitor. And it affords designers and builders the ability to install a TV in the bathroom without detracting from the overall design integrity."
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Better Homes and Gardens Home Planning Ideas
June, 2004
"When it's on, this 13-inch LCD television can be seen through the bathroom mirror. When it's off, it disappears behind the mirror's surface. Mirrors in common sizes and frame styles can be mounted on the wall surface or recessed."
