SEURA GETS SCREEN TIME IN DISNEY'S "GAME PLAN"

September 28th, 2007

GREEN BAY, Wis., — We’re not expecting an Oscar, but the SÉURA™ Television Mirror was a decided scene stealer in Disney’s blockbuster new movie, "Game Plan"! Starring pro wrestler turned actor Dwayne “The Rock” Johnson, Game Plan is the fictionalized story of Joe Kingman, a celebrity NFL quarterback whose playboy priorities are threatened when his seven-year-old daughter comes to town.

The consummate media installation for a discriminating sports mogul like Kingman, the SÉURA Television Mirror vanished seamlessly into the set design, clearly crafted to establish Kingman as the ultimate in trend-setting sophistication and panache.

Notably the next generation in technological luxury, the SÉURA Television Mirror epitomizes masterful design with a slim silhouette that enchants the eyes while enhancing daily life with suburb imagery and effortless function.

SÉURA was approached by representatives from Disney in early 2006 and provided three television mirrors for the production.

“We felt honored that they wanted us to be a part of this major motion picture,” said Gretchen Gilbertson, SÉURA co-founder. “Disney approached us, and that speaks volumes for how explicitly our televisions fit with this character’s persona.”

A “serial bachelor” Kingman is described in promotional materials as “rich, famous and the life of the party.” Accustomed to casual luxury and lavish entertainments, Kingman’s contemporary home is equipped with the best in state-of-the art design.

To celebrate the film launch, SÉURA hosted an opening weekend viewing reception for employees and their families. It was the first time anyone at the company had an opportunity to see just how much film-time its television mirrors received.

“It’s front and center,” said Gilbertson, “and we’re expecting a significant surge in consumer inquiries from media buffs and discerning homeowners.”

Production leaders are ‘huddled up’ finalizing their own ‘game plan’ to satisfy this demand.

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SÉURA, Inc. is an award-winning consumer products manufacturer located in Green Bay, Wisconsin. For more information on SÉURA or its products, please call toll free 1.800.957.3872 or visit the company’s website at www.seura.com.