SEURA REFLECTS "ROOM OF THE FUTURE"

November 11th, 2007

NEW YORK CITY — SÉURA will make a repeat appearance in GUESTROOM 2010, a room of the future exhibit at the International Hotel Motel and Restaurant Show (IHM/R Show) in New York City, November 11-13.

On display in exhibitor booth #4163, GUESTROOM 2010 is a project of the Hospitality Financial and Technology Professionals (HFTP) association. This futuristic model hotel room features cutting-edge advancements and is a premier attraction at the event.

The HFTP conducts a worldwide search for modern innovation in guestroom amenities, and manufactures are included by invitation only. Each product is carefully chosen to reflect the latest and near-future technological developments in design, function, usability and energy efficiency.

SÉURA’s contributions include the Enhanced Illumination - Lola 20” Television Mirror coupled with the Lucidity Invisible Speaker System. The Lola illuminated mirror has a clean, ultra-modern aesthetic integrated with SÉURA’S high definition LCD Television Mirror technology. The Lucidity speakers have the highest power-to-size ratio of any audio equipment on the market. Together this SÉURA TV and speaker combo provides a complete and invisible technology package that offers intuitive function without disrupting carefully-crafted guestroom ambiance.

The HFTP believes developing technologies are integral to modern hotel interiors, combining design, luxury and convenience for an impressive guest experience. An industry leader in design and performance, SÉURA is constantly redefining the next generation in hotel luxury.

The IHM/R Show is held at the Jacob J. Javits Convention Center. More information on GUESTROOM 2010 available from this HFTP press release or at www.guestroom2010.com

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SÉURA, Inc. is an award-winning consumer products manufacturer located in Green Bay, Wisconsin. For more information on SÉURA or its products, please call toll free 1.800.957.3872 or visit the company’s website at www.seura.com.